Digital Marketing track
Performance Ads internship
Spend ad budgets where they return the most. Courses from SkillTank Academy, live tasks reviewed by KaizenSpark Tech mentors.
Prerequisites
- Basic spreadsheets
- Interest in numbers
Tools you’ll use
Meta AdsGoogle AdsGA4Looker Studio
Roles it prepares you for
- Performance marketing intern
- Paid ads executive
- Growth marketing intern
Syllabus
The Performance Ads track, week by week.
Shown for the 3-month internship. The 1-month internship covers the first phase in depth; the 6-month internship extends each phase with a specialisation course and module ownership.
Weeks 1–2 · Foundations
- Funnels and attribution
- Campaign structure
- Audiences and targeting
Weeks 3–6 · Build
- Ad creative testing
- Landing page alignment
- Budget pacing
Weeks 7–10 · Own
- Cost per lead and ROI
- Optimisation cycles
- Reporting dashboards
Weeks 11–12 · Graduate
- Campaign review
- Recommendations
- Presentation
Deliverables
What you’ll hand in.
Every deliverable is reviewed and rated on the 1–5 quality rubric, and approved work is added to your record.
- A structured test campaign
- A creative testing log
- A cost-per-lead and ROI report
Competencies assessed
- Campaign structure
- Audience targeting
- Creative testing
- ROI tracking
Sample project
Set up and optimise a test campaign with a clear cost-per-lead report.
Other Digital Marketing tracks
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Apply for the Performance Ads track.
Choose your programme level on the form. We confirm your track after a short interview.