Digital Marketing track
Marketing Analytics internship
Measure what marketing actually returns. Courses from SkillTank Academy, live tasks reviewed by KaizenSpark Tech mentors.
Prerequisites
- Spreadsheet skills
- Interest in numbers
Tools you’ll use
GA4Tag ManagerLooker StudioSheets
Roles it prepares you for
- Marketing analyst
- Digital analytics intern
- Growth analyst
Syllabus
The Marketing Analytics track, week by week.
Shown for the 3-month internship. The 1-month internship covers the first phase in depth; the 6-month internship extends each phase with a specialisation course and module ownership.
Weeks 1–2 · Foundations
- GA4 fundamentals
- Tag Manager and events
- UTM conventions
Weeks 3–6 · Build
- Funnels and attribution
- Cohorts and retention
- Data quality
Weeks 7–10 · Own
- Dashboards in Looker Studio
- A/B test analysis
- Insight writing
Weeks 11–12 · Graduate
- Monthly analytics report
- Recommendations
- Presentation
Deliverables
What you’ll hand in.
Every deliverable is reviewed and rated on the 1–5 quality rubric, and approved work is added to your record.
- A tracking plan implemented on a live site
- A marketing performance dashboard
- An insights report
Competencies assessed
- GA4 and tag setup
- Attribution basics
- Dashboards and reporting
- A/B test analysis
Sample project
Set up tracking for a live site and build a marketing performance dashboard.
Other Digital Marketing tracks
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Apply for the Marketing Analytics track.
Choose your programme level on the form. We confirm your track after a short interview.